PHOTOGRAPHY & VIDEOGRAPHY
Photography is a much quicker way of getting a message across to your customers. Text is great for SEO and ranking purposes, but it takes quite a long time for people to read a caption, not to mention heavy text isn't aesthetically pleasing. Images take milliseconds to consume. Consistently professional photography creates brand trust and recognition.
In fact, Facebook posts with photos get 2.3 times more engagement than those that don’t. Because of Facebook’s algorithm, if your business’ posts aren’t getting engagement, they’re not being seen. Photographs also solidify your brands identity through a a uniform social media feed.
It is crucial for e-commerce websites to display top quality product photography. Not only do the images speak for themselves but they also appeal to your target market through your branding, increasing your businesses recognition.
Here at The British Media Company we design, develop and implement complete digital marketing campaigns for businesses of all sizes. Video is now becoming an essential part of this.
In the UK, video has moved from a secondary marketing tool to an essential ingredient and can now be found on every online platform and media network. We create high-quality video campaigns that fit any budget. We take your brief from initial brainstorm to polished completion, taking care of all aspects of scripting and filming.
Video is core to your digital strategy because it is bite-sized, memorable, and measurable. With video you can teach complex concepts, share stories about your customers, showcase your services/products and inspire marketing-specific actions
You can track and measure audience engagement for video in a really meaningful way.
Video can capture the attention and understanding of your target audience in under 2 minutes. When viewers watch a video, they retain 95% of the message, yet only 10% after reading written content.