GOOGLE & YOUTUBE ADS
Google Ads is Google's online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer.
Google is, by far, the most widely used search engine among consumers. It captures 92% of the search engine market share. Advertising on Google is a good way to get in front of people searching for not just products and services, but brands—whether that’s yours or your competitors.
Measurability. As is the case with most forms of digital marketing, the Google Ads platform provides quantifiable results so you can get a clear read on which ads, offers, keywords, and landing pages are performing best. We monitor this daily to optimise your ads to perform the best they possibly can
YouTube is the second-most popular website on the planet. Only Google gets more overall traffic.
This popularity brings in over 2 billion active users every single month. By running ads on YouTube, you gain access to this entire population of heavily engaged users.
Most people need visual aids to learn, which could be the main reason why is video better than text. Viewers retain 95 percent of a video's message in comparison to 10 percent when reading the text, making YouTube advertisement more favoured over traditional print.
Here are some more benefits of YouTube Advertisement:
We can target your audience to an extreme degree.
Videos deliver a greater feeling of being connected, encouraging future brand engagement.
People are more likely to comment on videos.
Video has the best conversion rate.
YouTube has built-in analytics (so do Facebook and Google).
As YouTube advertisement is video lead, it enables your brand to get across the message is an authentic and efficient way, making your appear more trustworthy.